Baby skin is delicate and much more sensitive than adult skin.
It is about 30 percent thinner, loses moisture faster, absorbs and loses water fast, and is prone to irritation and unable to defend itself from rough elements, like cold, wind, sun or dry air. That is why it needs protection to stay healthy and stronger with the baby’s each new day.
Every mom wants the best for her child, but there are so many products on the market that sometimes we are baffled and unable to understand all the complicated terminology on the labels. But babies in fact do not need a lot.
“All beginnings are hard, and first-time mothers are often anxious about taking care of their newborns. It all seems like a huge challenge, but in time you will come to realize you can relax and enjoy all that motherhood brings. When I had my first baby, my mother told me that the most important thing was to love and be gentle to my baby, and everything else would come naturally.”
- Ljupka Gojić Mikić
Over a year and a half, Melem interviewed nearly 2,500 moms, who revealed their key needs and wishes when it came to their babies’ skin. Every mom wants to know that her baby is getting the best care, because only a reassured mom is a satisfied mom. Melem Baby, a line of basic products for the most tender skin care, is the answer to their wishes.
The new Melem Baby line consists of four products designed to offer a baby complete and uncompromising skin care, based on the best ingredients found in nature. Castor oil provides deep moisturization, olive and avocado oils nourish the skin, and almond oil relaxes and calms it.
With the Melem Baby diaper area care and protection cream, Melem Baby bath and shampoo, Melem Baby biodegradable wipes with four precious oils, and the Melem Baby version of Melem’s famous tube cream, you can rest assured your baby is getting comprehensive care.
“I remember my mom using Melem on me when I was little. That is how I have continued to do so, throughout my life; on every trip I took, Melem was always at hand, somewhere in my purse. Now that I have three little girls, it is the same as when I was little.”
- Ljupka Gojić Mikić
The combination of natural castor, marigold, avocado and olive oils, and the nourishing shea and cocoa butter in the Melem Baby diaper area care and protection cream, creates a protective layer on the baby’s sensitive skin, allowing it to hydrate on its own, at the same time providing calm.
The Melem Baby bath and shampoo will take care of your baby’s hygiene, nurturing the skin with rich olive, castor and marigold oils as well as chamomile extract and panthenol to let the skin remain soft and hydrated.
The Melem Baby biodegradable wet wipes efficiently clean the diaper area and nurture it with natural castor, almond, avocado and olive oils.
Melem’s famous protective cream for sensitive skin provides immediate relief, nurtures, nourishes and protects the skin from all outside influence like cold and wind, and helps alleviate skin irritation.
“I cannot go without Melem Baby wet wipes. They clean and nurture baby skin perfectly, but they are also good for makeup removal. With Melem Baby I know my girls’ skin is naturally nourished and protected.”
- Ljupka Gojić Mikić
All products are dermatologically tested and designed to make the care you provide for your baby simple, yet uncompromisingly still the best.
10. October 2018.
